The #iHeartHsv social media campaign explained

The #iHeartHsv social media campaign explained

You’ve seen the Facebook posts, tweets and Instagram chatter about #iHeartHsv. Chances are if you live in Huntsville or traveled here recently you’ve either used or seen the hashtag #iHeartHsv in reference to Rocket City events, attractions, restaurants or news. But do you know the hashtag’s backstory? Are you up to speed on the two week, annual campaign of the same name that includes tons of Huntsville prizes up for grabs? We’ve compiled all the info you need to know in one blog post – the #iHeartHsv social media campaign explained. We hope to see your tweets, posts and pics on social media for the 2017 campaign that takes place February 1 – 14.

 

The #iHeartHsv social media campaign explained:

Backstory

In 2014,  the team at the Huntsville/Madison County Convention & Visitors Bureau (the folks behind this #iHeartHsv blog) was looking for a way to increase the online chatter about the Rocket City on social media. We wanted to organize the great conversations already happening about our community and encourage even more talk about the many things to do and see in Huntsville and Madison County, Alabama.

Our job at the CVB – in layman’s terms- is this: To tell the story of the Rocket City and Madison County in an accurate and compelling way to ultimately encourage increased leisure travel to Huntsville (folks visiting the Rocket City on vacation) and in a way that recruits convention groups. We do this because of the economic impact travel and tourism brings to a community. Last year alone, travel and tourism to Madison County, Alabama generated an economic impact of over $1.13 billion and saved the average household over $650 on taxes. The hospitality industry here in Huntsville and Madison County (the group that supports and stimulates travel & tourism) is responsible for 14,000 local jobs. It’s big, important business.

So, circling back to the origin story of the inaugural #iHeartHsv campaign, the CVB created the hashtag #iHeartHsv. And for the last 3 years, we’ve been organizing a two week campaign around Valentine’s Day to encourage and reward those who are sharing what they love most about our community on social media.

 

How the #iHeartHsv social media campaign works

We’ll sum it up pretty simply.

Each day, check for the prompt (something like “Tell us your favorite locally made product here in Huntsville/Madison County”). Prompts will change every day.

Find the daily prompt on huntsville.org as well as our Twitter, FacebookInstagram and Snapchat each morning of the campaign (February 1 – 14) around 8 a.m.

Post a response to the prompt on Facebook, Twitter and Instagram. Be sure to include the hashtag #iHeartHsv so we can see your posts.

A team of folks at the CVB will pick a winner each day. (Enter daily, because a new winner will be chosen daily – there are 14 chances to win!)

 

New to the 2017 campaign

Snapchat – Have you heard the news? The CVB is now on Snapchat! (Username: VisitHuntsville.) Just one more fun way to interact and share your love of Huntsville. We’ll be having special Snapchat-exclusive giveaways, so Snapchatters stay tuned.

Snapchat

New blogs – Where in Huntsville can you make your own Valentine? Best places to go in Huntsville with your best friend? Best places for a date? Our #iHeartHsv bloggers will give you the scoop on these topics and more throughout the week.

A secret, community-driven event that will be revealed during the #iHeartHsv news conference at 10 a.m. on January 31st (at the Huntsville/Madison County Visitor Center). We’re SUPER excited to share this with you, and we think you’ll love it, too!

Returning for another year…

#iHeartHsv Greene Street Pop Up Market – The popular Greene Street Pop Up Market will return as part of this year’s campaign on Friday, February 10. People are invited to come by the Huntsville/Madison County Visitor Center and shop local. More details to come!

iHeartRadio partnership – What better partner for the #iHeartHsv campaign than iHeartRadio? Tune in each morning of the campaign to 102.1 WDRM to hear Dan & Josie announce each day’s prompt, as well as listen for opportunities to win special iHeartRadio prizes.

 

Help us kick it all off

#iHeartHsv TweetChat – We’re bringing together local and regional tourism influencers, the Huntsville/Madison County hospitality industry and folks who just LOVE Huntsville/Madison County in a tweetchat on Wednesday, February 1 from 8:00 p.m. to 8:30 p.m. CST to officially launch #iHeartHsv 2017. And we want you to join us! Rumor has it some special prizes will be given away during the #iHeartHsv TweetChat.

 

Check out last year’s #iHeartHsv video:

 

There you have it. The #iHeartHsv social media campaign explained. Questions? E-mail us at social@huntsville.org or message us on any of our social media channels.

 

The #iHeartHsv social media campaign explained

 

 

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